Eureka! Not every follower has to be organic!
Holy. Moly. I had a breakthrough and an epiphany this week.
Let me start with this quote: “If you do always do what you’ve always done, you’ll always get what you’ve always got.” - Henry Ford
I went to school for marketing, and have been working jobs in this field for 9 years. That being said, anyone who knows me knows that I want music to be my main hustle. I’ve consistently had the mindset that I can apply what I learn from my day jobs into the business side of music. Which, if I’m being honest, is a massive portion of being a musician.
Anyway, nearly a decade into this field, I’ve helped businesses spend money to acquire new customers. But for some reason I always saw this as a dirty way to acquire new listeners for my music…until it worked. I would post occasional sponsored Facebook ads, but rarely saw a return. So I thought, “Hmm, I must have to just organically acquire all my fans and listeners.” Wow. That was dumb (in hindsight). It doesn’t matter HOW a new fan discovers me. All that matters is that I grow my fan base.
I hired someone this week to help me with that. I saved hours and hours of time for a reasonable rate, and saw immediate results that were far more effective than what I would have been able to produce.
If I have to pay someone to write a review of my music, it doesn’t matter. Fans won’t know that a blogger isn’t writing for his/her sheer enjoyment of my music. If I hire someone to put my songs on playlists, the listeners have no idea how the song made its way onto the list. And they don’t give a shit. So why should I?
It’s okay to hire people to do things that you can’t do well yourself. I didn’t realize how much my ego was getting in the way of my own success for years and years. I’m now actively deciding to let that go, and I can’t wait to see what happens!
Here’s a graph that shows what I mean. Can you tell when I hired someone?